Avoid building something that doesn’t serve people’s needs. I research your audience to find opportunities and friction points in the user experience.


Realize the vision with an interactive prototype—the details of your product are too important to bury in a PDF.


Iteratively design and test prototypes based on real user feedback. Whether it's an early concept or right before launch, I get answers during each stage of the product lifecycle.

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Android App: Rapid Prototyping

Encouraging consumers to customize their device.

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Enterprise Customer Research

Are enterprise customers really that different?

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