Avoid building something that doesn’t serve people’s needs. I research your audience to find opportunities and friction points in the user experience.
Realize the vision with an interactive prototype—the details of your product are too important to bury in a PDF.
Iteratively design and test prototypes based on real user feedback. Whether it's an early concept or right before launch, I get answers during each stage of the product lifecycle.
Encouraging consumers to customize their device.
Are enterprise customers really that different?